company news about Lightweight and Smooth Shampoo, Unpacking the Product Design Concept for a "Soft & Effortless" Hair Care experience

Science Edition || Lightweight and Smooth Shampoo, Unpacking the Product Design Concept for a "Soft & Effortless" Hair Care Experience

According to industry data, over 60% of the domestic population has healthy, lightly damaged, or fine and soft hair, with young groups such as students aged 18-35 and commuting office workers accounting for 72%. As the core consumer force for hair care products, this demographic possesses precise efficacy payment willingness, high usage experience requirements, and strong social sharing attributes, increasingly demanding "targeted care" and "light burden" solutions

However, current market products are plagued by three major pain points: "excessive bulkiness," "insufficient efficacy," and "high costs," which consistently fail to meet core needs. This has left the target demographic trapped in a dilemma: "hair feels coarse without conditioner, but flat and lifeless with it," urgently calling for untapped market growth opportunities.

Our lightweight and silky conditioner (formula number: 251120M8) precisely addresses the aforementioned core needs, with the dual advantages of "lightweight + silky," offering broad coverage and meeting strong rigid demands. It provides a highly market-competitive product solution for brands and manufacturers.

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PART.1

Decomposition of formula design ideas:

Three core components,

Support the "soft and light" double buff

The core competitiveness of the product stems from precise formula design. We abandon the misconception of traditional hair conditioners "thick and heavy coating," focusing instead on a comfortable experience of "soft and lightweight." Through the scientific combination of three core ingredients, we achieve the dual goals of "repairing hair cuticles + no additional burden." By replacing traditional single high-viscosity silicone oil with a dual amino silicone oil system accounting for approximately 11% of the total composition, we reduce surface deposition on hair.

01

DL0732

BIS-AMINOPROPYL DIMETHICONE & ISODECETH-6 & ACETIC ACID

,As a typical representative of double amino emulsified silicone oil, small particle size silicone oil lotion has an ammonia value of 0.6-0.8mmol/g, fast penetration and thin film formation. After professional emulsification process, the hair can quickly soften upon contact, further bringing the ultimate soft touch while avoiding heavy deposition, truly achieving "soft without collapsing".

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02

DL360

AMINOETHYLAMINOPROPYL DIMETHICONE

On the basis of polydimethylsiloxane, amino groups are added, and the viscosity at 25 ℃ is 7000-15000 cSt. When combined with DL0732, it not only significantly improves hair smoothness, but also has excellent anti-static and conditioning properties. It is specifically responsible for providing hair with a "smooth and shiny feeling", making hair smooth, shiny, and not flattened.

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03

1831

 STEARTRIMONIUM CHLORIDE

Adsorbed to the surface of hair to form a cationic film, it has outstanding anti-static power and can effectively reduce frizz. At the same time, it has the characteristic of easy rinsing. Compared with other cationic surfactants, the residual amount on the hair surface after rinsing is lower, further strengthening the core attribute of the product's "lightweight and burden free"

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PART.2

User experience upgrade:

The whole process is enjoyable,

Meet the core demands of the target audience

The market potential of a product ultimately needs to be verified through user experience. For healthy hair, fine and soft hair, mixed hair, and occasionally dyed and permed lightly damaged hair, this conditioner demonstrates differentiation advantages throughout the entire process from application to blow drying.

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Application stage

-------DIOLINE

01

Smooth and easy to push away, it immediately presents a "soft" texture upon contact with hair, and can be evenly covered without the need for laborious rubbing.

Rinsing stage

-------  DIOLINE

02

Rinse immediately, without any sticky residue, and the more you rinse your hair, the softer and smoother it becomes, completely getting rid of the pain point of "the more you rinse, the more astringent" with ordinary hair conditioners.

Effect after blow drying

-------DIOLINE

03

Combining fluffiness and softness, the hair is "soft and light", refreshing, not flattened, and full of luster. This advantage comes from the scientific addition of a small amount of surfactants in the formula, which not only allows the conditioning ingredients to evenly adhere to the hair, but also ensures that they are not easily residual when in contact with water, achieving a refreshing and non tight hair care effect.

PART.3

For factories and brands, the feasibility of product production, cost control, and quality stability are crucial, and this hair conditioner has achieved the optimal balance among the three.

Refined production process

The part C raw materials strictly follow the precise feeding standard of 70 ℃, which not only ensures the stability and fusion of components such as diamino silicone oil DL360, but also ensures that every drop of the product can exert its core function of softness, smoothness, and lightness. Through scientific process optimization, the loss of raw materials is minimized to the greatest extent possible, and cost control is implemented in every detail of production.

Outstanding cost-effectiveness advantage

Under the premise of adhering to the principle of "quality without compromise", relying on refined control and formula optimization at the production end, while strictly controlling costs, we ensure core efficacy and user experience, ultimately achieving a people-oriented pricing strategy.

This advantage not only allows consumers to enjoy high-quality hair care experiences at affordable prices, effectively reducing the threshold for consumer decision-making, helping brands quickly expand their user base, increase market sales and share, but also reserves sufficient and reasonable profit space for brands, forming a win-win situation of "consumers benefit and brands grow", accurately matching the current mainstream consumption trend of "high cost-effectiveness+high-quality experience", and laying a solid foundation for product market promotion and long-term development.

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